Last updated on October 3rd, 2023 at 01:35 pm
The basics of good web design & flow are easy to grasp, and even easier to overlook.
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Within a few minutes of visiting your website, can your customers identify what your business is all about? Can visitors easily navigate to a particular blog on your website if they need to? Is your pricing layout easy to understand? If the answer to all of these questions is “no” or “I’m not sure”, then it is probably time to take a good, hard look at your website design and optimize it wherever required.
You can consider a website flawless if it incorporates a design that feeds into its functionality and user experience while complementing the content you put out.
User experience and your content need to have a balance. After all, you wouldn’t want to write fantastic content for your website, only for it to go unnoticed due to missed conversion opportunities, design flaws, confusing layout, and navigation issues.
However, the user experience umbrella has a lot going on underneath it. Not to mention, it will be immensely challenging to understand what is under it while identifying the things you need to tackle first. With that in mind, let us look at a few web design ideas that will allow you to provide an excellent user experience.
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1. Ensure Your Website Has A Consistent Topography
When you lay down on your lazy chair to read your favorite book, you will undoubtedly expect to see order and coherence. The same is the case for your website’s topography. For instance, body text, headers, and links should be the same style throughout your website.
Furthermore, line padding and font size, color, weight should remain consistent across the board. Moreover, if you plan to include public databases on your website, ensure that you use an airtable alternative or any other database creation platform. Plus, ensure that the font color and style you use on the database itself are consistent with other elements of your website.
2. Avoid Using Hectic Color Schemes
With the availability of numerous unique shades and hues, there is a likely chance that your web developers might go overboard with the amount and type of color they use on your website. After all, bright and bold colors schemes are two vital elements of a website that glues the visitors’ eyes to their screens.
However, when you incorporate more color than you have to, especially in a confined space, the color scheme will overpower your website’s other design features while creating unwanted visual noise on every service page.
An additional consideration is using colors that work well together and make your content easy to view and read. You want those who may have visual impairments to still be able to enjoy your website.
3. Align Your Business Logo A Little To The Left Of Your Website
There is no shadow of a doubt that your brand’s logo will play a vital part in keeping visitors on your website. So, placing it in the appropriate location on your website is of the utmost importance. While most web developers think that centrally placing the logo will make it more visible, they must realize that is not the case.
In fact, multiple studies and surveys conducted on website visitors show that aligning your brand’s logo a little to the left attracts more visitors than placing it in the smack dab middle. In the end, as visitors will always begin viewing your web pages from the left and move towards the right, it is a no-brainer to place it at the place they will see first.
4. Consider The Images You Add To Your Website
The images you include on your website play an integral role in its design and overall look. Unfortunately, unprofessionally taken photos with unreliable composition and lousy focus result in a high bounce rate on your site and lower trust that the visitor will purchase your services. Moreover, avoiding generic images from Google is also a no-brainer as they won’t be able to depict your product’s true nature.
However, if you want to purchase a camera and do some photography yourself, it will be wise to hire a freelance photographer. You can also incorporate relevant stock images from the internet. However, don’t just blatantly copy and paste them onto your website – this is illegal and will get you into trouble. Instead, purchase professional stock photos with verifiable license for use.
5. Incorporate SEO Best Practices Into Your Website
While SEO isn’t an appropriate approach to improving your website design per se, your website’s design will definitely impact your SERP rankings. Therefore, while developing and optimizing your website, you should always consider a few things, including ensuring your website is quick to load, is user-friendly, using header and tags properly, and much more.
Of course, the SEO tips mentioned above aren’t comprehensive at all. However, it will be a worthwhile investment of your time to obtain more knowledge about SEO techniques and best practices.
The web design field is continually evolving, and new and improved techniques and design ideas are coming every day. However, such a thing makes the life of a web designer a whole lot easier when they sit down to develop a fantastic website for their employers.
However, if you’re a business owner or a web designer yourself, consider the design ideas mentioned in this article to ensure you develop the best website you can.