Allison's Poppin' Paparazzi Shop is an online e-commerce shop that sells low price-point jewelry.

Who Are They?

Allison’s Poppin’ Paparazzi Shop is an e-commerce site that sells Paparazzi Jewelry. The owner sells product online and at physical shows and events.

Details & Challenges

The build was a redesign on a live site. The owner, Allison, had used a basic WordPress Theme but never had time to really flesh out a design.

The build had to be done quickly since the site was live. In order to meet this challenge, we created a copy of the site in a sandbox instance and then performed the redesign there. Once the development design was completed, we exported all of the new pages along with their settings and custom CSS to the live site. This ensured that all back-end functionality was completely undisturbed during the change.


We replaced the existing theme with Astra Pro and designed a nice front page with animations and custom CSS to make the site pop. We also made sure to keep the color scheme feminine and fun as per the client’s request.

Build Type

Website Redesign

Build Time

2 Weeks


Front Page Capture

Sharif Jameel is a business owner, IT professional, runner, & musician. His professional certifications include CASP, Sec+, Net+, MCSA, & ITIL and others. He’s also the guitar player for the Baltimore-based cover bands, Liquifaction and Minority Report.

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