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A WordPress site offers a wealth of opportunities to businesses and organizations. If you have a website, chances are you are also maintaining a blog. This feature allows you to truly connect with your audience and provide them with the necessary information while positioning your brand in the forefront of your customers’ minds.
If you have the right strategy, you can even boost your SEO and increase your conversion rate. But what makes a great WordPress blog? How can you make the most of it? The simple answer lies in content marketing.
This strategy refers to the creation and distribution of valuable and relevant content to attract, acquire, and engage your target audience. The ultimate goal is to convert your audience into paying customers.
Why content marketing? Well, if you consider how big the competition is, you will understand why you need to stand out. According to statistics, WordPress websites publish 17 blog posts every second.
It’s easy for your content to get lost in a sea of blog posts published daily. That’s why you need the help of content marketing to help increase brand awareness, establish you as an authority, boost your site traffic, and improve your customer conversion rate.
With the help of WordPress tools, you’ll be able to use content marketing for your blog successfully. Here are some helpful steps to help you along the way.
Develop a Content Marketing Strategy
Every good content marketing begins with thorough planning. This important process helps you organize each step of the process. If you have a straightforward plan from the start, it’ll be easier to follow through and commit to your goals.
First and foremost, you need to identify your goals. Do you want to promote your products and services? Are you planning to attract more visitors and convert them into paying customers?
The next step of the planning stage is to determine your target audience. You have to examine the demographics of your potential customers. Which age group they belong to? Are they predominantly female? Do they reside in a particular location? What do they need?
Answering all of those questions will give you insight into their struggles and how you can help them find solutions through the products or services you offer.
Now that you have determined your goals, you now need to define the kind of content that will best appeal to your audience.
Remember that good content doesn’t only attract customers but also offers them valuable information. That will compel them to engage with you and take actions that may lead to profit, like subscribing to your email list or visiting your online store.
Start Creating Your Content
The next step leads you to the most challenging part of content marketing—creating content. Your content needs to stand out from thousands upon thousands of blog posts published every day.
Your content must be engaging, valuable, and offer solutions to your customers’ needs and problems. They don’t have to be text-only articles all the time. With WordPress, you have a wealth of options to create the content that your customers want.
You can include an image, infographic, video, or even a podcast. You may also add PDF or other downloadable documents. If you want to make it fun and light, you can also add quizzes to your WordPress site.
Attract Visitors and Build an Email List
Your quality and engaging content will lead to nowhere if you don’t get anything in return. A high traffic volume is great, but you need something substantial that will help you achieve your goals.
In short, you need leads that have the potential to become your paying customers. And what better way to do this than by building your email list? Your killer content can help you gather email addresses. If you’ve executed your content marketing strategy right, you’ll be able to make brilliant blog posts that will encourage your readers to share their personal information with you and subscribe to your email list.
WordPress has a variety of tools that can help you build an email list, including plugins like OptinMonster and SumoMe.
Measure and Analyze Your Results
This last step is perhaps the most important one. After all, no content marketing strategy is complete without the measurement and analysis of results. That’s the only way you’ll know that your strategy is working.
Think back to your goals and intentions. Are you on the right track? To find out, you need to choose the right metrics. That may include traffic, page views, and bounce rate. You can make it easier by installing plugins that allow you to gather and analyze your marketing data.
WordPress is one of the top platforms that can help you convey a message to your potential customers. By using content marketing for your WordPress blog, you’ll be able to attract, build, and engage your audience. With the right content marketing strategy and interesting and informative blog posts, you can achieve your goals and propel your business to success.