Last updated on November 20th, 2023 at 12:49 pm

When it comes to websites, you can never have too much speed.

Speed of Light

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There are so many factors that go into making a successful website, but arguably one of the most important is speed. If your website is taking too long to load, then no matter how good the rest of your site is, you’ll struggle to make it work.

Back when people didn’t have access to fast internet, we were all happy to sit and wait for a page to load, but nowadays, that’s just not the case. People won’t wait for a slow site to load, and every second your site spends loading is going to lose you more and more visitors. This can hurt your website in every way imaginable. Lower rankings, fewer leads, lower conversion rates, more expensive advertising campaigns, you name it, a slow website is bad for it.

Here are some simple things you can do to give your website a little speed boost.

Get the Right Hosting

Let’s start right at the beginning. That technical necessity, hosting, where people tend to look for the cheapest package. Well, hosting can make a big difference to the speed of your website. There are all sorts of hosting packages to suit different websites, and being on the right one can make a vast difference for your site. Look for a provider that’s not only extremely fast but also offers excellent customer support like

Start off on the right foot by getting a fast web host.

Your Theme Can Make a Big Difference

Just as your hosting can make a difference to the speed of your site, so can your theme. Often when we are looking at a theme, our main priority is user experience, but you also need to factor speed into the equation. Some themes are just faster than others, and if you want to find speed savings, then you can often find them by changing to a faster theme.

With the theme being responsible for the layout of your site, it’s no wonder it can make a big difference to the way your pages load.

Watch Out for Plugin Overload

Plugins are extremely useful for getting our sites performing how we want them; however, they can also affect the speed of your website. When you’re adding a plugin, you have to ask yourself “is this plugin really necessary?” If you start adding too many plugins to your site, then you can find that they limit your site’s speed and do more harm than good.

Find Savings on Images

One area where people often find big speed savings is on images. If images aren’t formatted properly, then they can put a lot of strain on a website’s loading time. Images undoubtedly add a lot to a website, but if you’re using too many of them, then this will have an effect on how fast your site loads. Go through your site and ask whether each image is necessary. Remove those images that aren’t necessary and optimize the ones that you leave on the site.

Freelance Writer | + posts

Mike is a freelance tech writer who follows the latest trends in digital marketing, SEO, & web design.

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