The 6 Most Important Facets of WordPress Website Speed Optimization

Last updated on December 4th, 2023 at 02:28 pm

In this guide, you'll learn how to optimize your WordPress website speed. We'll go over everything you need to know.

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Making a Fast Website: The Ultimate Guide to WordPress Website Speed Optimization

If you’re running a WordPress site, you know how important it is to make sure your website runs smoothly and quickly. Google rewards fast-loading websites with better search engine rankings, and website visitors expect a certain level of performance. In this guide, we’ll show you how to keep your WordPress website as fast as possible.

The High-Level View of WordPress Website Speed Optimization

The speed of your WordPress website is determined by various factors, including server architecture, hosting, code quality, image sizes, and more. Optimizing your website can be a complex and time-consuming process, but it’s worth the effort.

To make the most of this guide, we recommend that you have a basic understanding of HTML, CSS, and PHP. You should also know how to access your WordPress site’s files via an FTP client, such as FileZilla or Cyberduck.

Speedometer close up background - wordpress website speed optimization
A slow web host is like having a speed limit on your website

1. Use a Fast Web Hosting Company

Using fast web hosting is critical for a well-running website. In fact, if you have a slow hosting company, nothing else on this guide matters. A slow web host can negate all the hard work you’ve done to optimize and tune your website for its fastest performance.

While this guide isn’t directly about hosting, some great hosting companies include Webhostpython and InMotion hosting. We’ve used both of these hosts and had great experiences with them.

2. Clean Up Your Database

Your WordPress database is where all the data about your website is stored, including posts, pages, comments, and more. As your website grows, so does your database, leading to extra load on your server and slowing down your website.

To keep your database running efficiently, you should regularly clean it up. You can do this manually by deleting unused plugins, posts, and pages, or you can use a plugin such as WP-Optimize to automate the process.

3. Optimize Your Images

Images are an essential part of any WordPress website, but if they’re not optimized, they can slow down your site. To reduce the file size of your images, you should use a tool such as TinyPNG or WP Smush to compress them. Additionally, make sure to use the correct file type for each image, as some types are better suited to specific uses.

Also, when it comes to images, make sure you use an appropriate resolution for the image based on where you put it on your website. There’s no benefit to using a massive image in a small space.

4. Use a Content Delivery Network

A content delivery network (CDN) is a network of servers located around the world that serve up content to website visitors. When you use a CDN, visitors are served content from the server closest to them, which means faster loading times.

There are many CDN providers to choose from, such as Cloudflare, Amazon CloudFront, and MaxCDN. Each has their own pricing and feature set, so make sure to do your research before committing to a provider.

5. Implement Caching

Caching is a process that reduces the amount of data that needs to be processed by the server when a visitor requests a page. Without caching, the server has to retrieve, process, and serve up the data for each request, which can be a slow process.

There are several caching plugins available for WordPress, such as Litespeed Cache, W3 Total Cache, and WP Super Cache. Install and configure one of these plugins to enable caching and speed up your website.

6. Monitor Your Website Speed

Finally, it’s important to monitor your website speed on a regular basis to make sure it’s performing as expected. You can use tools such as Google’s PageSpeed Insights or GTmetrix to test your website and see how it’s performing.

These tools will provide you with detailed information about your website’s performance and suggest ways to improve it. By regularly monitoring your website speed, you can ensure that it’s always running as quickly as possible.


Sharif Jameel is a business owner, IT professional, runner, & musician. His professional certifications include CASP, Sec+, Net+, MCSA, & ITIL and others. He’s also the guitar player for the Baltimore-based cover bands, Liquifaction and Minority Report.

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