Last updated on October 3rd, 2023 at 08:21 am
WordPress has been the world's most popular content management system for years and shows no signs of slowing down.
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For almost 2 decades, WordPress powers more than 700 million websites representing 43% of all the websites on the Internet. When you look at websites that use a CMS, WordPress destroys the competition with a 65% market share.
WordPress has a variety of options for developers, including a simple interface, customizable themes, and plugins for just about any feature you could think of.
In this article, we explain some of the reasons why WordPress is the most popular CMS in the world. I’ll cover its open-source philosophy, its ease of use, and customization options.
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1. It’s Easy to Use
WordPress is easy to use. It’s so easy that most web hosting companies let you install a new WordPress website with just a few mouse clicks. You can even create a WordPress website one a Windows 10 computer at home without much technical knowledge – the Windows Platform Installer will do all the work for you.
You can build and design an entire WordPress website without writing a single line of code. This makes it an excellent option for beginners. WordPress has automatic updating features so you can always be sure your website is running the latest secure version.
2. It’s Open Source
WordPress is open source software. That means the code is reviewable and visible by anyone. In fact, you can view the entire source code for WordPress right on GitHub.
The most important benefit of open source software is that you have access to the code and can see exactly how the program works. You don’t have to pay someone for support, either. You can always ask for help or seek out other users who might know what you are doing wrong.
Many of the points following this one really stem from the open source nature of WordPress. The first one of the primary benefits to using open source software leads us into our next point is that…
3. It’s Free
Open source software is completely free. You don’t have to pay anything for it and you can use it in as many different website projects as you want. You can use WordPress for your blog, your company’s business website, your own online shop, and so much more.
You always have access to the latest version of WordPress without having to pay a license fee or annual maintenance. Few other content management systems offer this type of freedom.
4. It’s Flexible
WordPress has a large community of developers who can add new features to the software. WordPress is designed so that the community can easily expand its functionality. With literally millions of plugins and thousands of themes, there’s almost nothing WordPress can’t do.
As a result, it’s easy to customize the look of your website. It’s also very easy to add and remove features, change the look and feel, and make any other changes you want.
5. It’s Powerful
WordPress renders all of your website content using PHP which makes it incredibly powerful. Websites built on the WordPress platform are fully dynamic which makes it a great tool for business sites and news sites.
While some claim that WordPress is a bit bloated, the reality is that it’s only limited by the amount of server resources you give it. If you build a WordPress website on cheap & underpowered hosting, then it won’t perform well. This can be said though for any content management system. The more server resources you allocate to your site, the better the performance will be.
6. It’s Built for SEO
If you want to be found on Google, you need to make sure your website is optimized for search engines. WordPress is great for this.
WordPress is an excellent website platform for SEO. If you’re looking to be found on Google, rest assured that WordPress was built with SEO in mind. WordPress is packed with powerful features that can help you create a website that ranks well on search engines. You can control your link structure and create sitemaps so search engines know about every page on your website.
There are also a large variety of SEO plugins for WordPress that will help you write your content in the most SEO-friendly way possible.
7. It’s Secure
The core of the WordPress platform is open source and has been extensively reviewed by security experts. While WordPress sometimes gets a bad reputation for security, the truth is that security issues with WordPress stem from 3rd party plugins, themes, and site owners who neglect to keep their software updated.
When it comes to security, the best way to avoid having your website hacked is to make sure that you only install plugins that come from trusted sources. You should also keep your WordPress site up to date with the latest core version and all the latest version of your plugins & theme.
8. It’s Stable
WordPress is very stable for website building. WordPress sites can stay online for many years with basic maintenance and updates. Problems with WordPress websites more often are caused by cheap web hosting companies with underpowered or over-allocated servers.
WordPress sites that have many 3rd party plugins can also experience conflicts. As long as your WordPress website is built with only the features you need and you don’t install every single plugin you find, it will remain very stable.
9. It’s Portable
Because WordPress is so widely used, you can host it with almost any hosting provider. If the company you host with doesn’t meet your needs, it’s easy to simply move your entire site somewhere else. This isn’t possible with standalone platforms like SquareSpace or Wix who use their own proprietary platform to build websites and make it impossible to leave them.
In addition, because there are so many professionals who use WordPress, if your business has a ‘website guy’ and you use WordPress, you can be confident that if your current developer doesn’t work out, another one can be found easily.
10. It Has a Huge Supportive Community
WordPress has a large, vibrant community of people ready to help you get started with this platform. The official WordPress website has helpful tutorials on how to install WordPress and get up and running. There are also many free resources for beginners.
From Facebook groups to forums on WordPress.org, help us just a few keystrokes away.
WordPress is so popular that many developers and enthusiasts write about their own WordPress projects all the time. As a result, it’s easy to simply go to Google to search for whatever you want to do in WordPress and find good answers or instructions without much effort at all.
Final Thoughts
WordPress is an open-source CMS that is free to download and install. This means that you have complete control over the way it works. If you don’t like something about it, you can change it.
There are literally thousands of plugins and themes available for you to customize it to meet your specific needs. It’s also easy to install and set up. It’s super-easy to install and use. You can install it in a few minutes on any computer with an internet connection. If you’re looking for a CMS that’s easy to use and offers tons of features, WordPress is the right choice for you.
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