Last updated on November 9th, 2020 at 09:42 pm
Here are 5 marketing tools you need to be using if you're a small business (or even a large one).
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Digital marketing trends continue to evolve with the improvement of digital marketing strategies. We have now entered into an era where everything is in personalized form and just about every action is automated.
Small businesses are approaching smarter ways to reach out to their audiences in a meaningful way so they can convince them to be their customer. On the contrary, many business owners have started following the marketing trends for small businesses to reach out to their audiences at a larger scale.
There Are no Marketing Magical Trends
When it comes down to marketing, there is no magic bullet or that’ll help you with successful marketing strategies.
The goal of marketing is very simple: connect your business’ values to the right audiences.
Marketing tries to synchronize the buyer’s personal needs with your business values and ethics. This way you can create a story about your business for your customer. This story helps your customer to understand the value of what you are doing and why you’re doing it. And once an audience feels connected, it’s more likely those potential audiences will convert into your loyal customers.
Here are the things that makes your marketing successful:
- What is your buyer’s persona?
- What are the demographics that make up your customer base?
- Where are the places you can find them?
- How can you target your relevant audiences?
- What are the factors that catalyze their buying decisions?
The answers to these questions pave the path for you to formulate the right marketing strategies.
In other words, the key to your success is not paid campaigns, Facebook marketing, or SEO. It is the collective effort of all of these and ground work research.
Marketing Trends for Small Business
If you are an owner of a new business or you have just started a new business, these marketing trends will surely help you to boost your brand awareness and will bring in more traffic and audiences.
1. Google my Business
The very first important thing is that is your business listed on Google. If not then you are surely making a grave mistake. As the first thing audiences do, when they think about buying something, is to search on Google.
Google My Business listing is the very first thing you must do. It not only exposes your brand to your audience, but it also shows your location on the Google map. This makes it easy for the audiences to get in contact with you.
In fact, if you are a local business, it becomes very important to have and maintain a Google my Business listing. Google my Business is a very important tool that boosts your brand reputation, credibility and authenticity.
2. Facebook Advertisements
There are over 2 million businesses that use the Facebook marketing tool to advertise their goods, products, and services on Facebook.
Facebook is an inexpensive and an effective way to place your ads on the Facebook platform (having the greatest number of social media users). Facebook marketing helps you with advanced targeting. You can target your audiences based on their age, sex, location, interests, and behavior.
With more than half of the population of the world present on the Facebook platform, paid ad campaigns can pay high dividends.
3. Google AdWords
There are millions of search queries on Google every minute. Do you think there is a way to attract all that attention in one scoop through paid campaigns? No, that is not at all possible. However, if you use Google AdWords, you might have a chance.
Google AdWords has been in the marketing for years and is considered to be the godfather of the marketing industry. It is expensive, it is competitive, but it is relevant and quite precise with its work.
Google assigns a quality score to your ads that becomes a leading factor as the score decides at which position your ad will be shown to the intended search queries.
If you are able to fully understand the working of Google AdWords, then you might be able to place your ad among the top 3 ads on Google.
4. Content Marketing
We all know that content is the king of the digital marketing industry. Without the right content, your audience won’t spare their time in engaging with you. In fact, more than 18% of marketers think about content marketing in the same way.
Content marketing is the process of creating high-quality, relevant, valuable, and consistent content that attracts audiences and helps the marketers to retain older customers.
Online, the paid campaign is where we look for short term results, but content marketing is for long term results. Content marketing can be a slow starter, as the initial payoff usually isn’t what you want to see. But with time, you will be able to see how content marketing is bringing in organic traffic for your business. The best part of content marketing is the traffic brought in by this method has a high chance of converting potential customers.
While I am talking about the content, I am not limiting myself to blogs and articles only. I am talking about all kinds of content starting from videos, infographics, audio, podcasts and all the possible content that can be used to attract audience’s attention.
A webinar is simply a digital version of a seminar. The only difference between the two is that the seminar took place in a room full of people while webinars are taken online.
Webinars are basically used as lead magnets to drive in new subscriptions. However, it can also be used to improve your brand’s credibility among existing subscribers.
Webinars can also be used as stand in products for your company. As you can provide our customers with the live session training or even offline videos.
Webinars can be more effective than the normal videos. You can increase in engagement by including a question and answer session in which the audiences can interact. This makes the people feel that they are getting something more out of this webinar.
Well, that’s the scoop you are getting out of this article: 5 proven marketing trends that are definitely going to work out in boosting your small business reach to the other audiences. However, don’t limit yourself with these handful of marketing trends. There are several marketing trends in the market that also may be helpful for you. So do try those as well.