Last updated on November 24th, 2023 at 08:38 pm
Partnering with a trustworthy digital marketing agency is key. Understand your needs, work out your budget, choose an established agency, and ensure they know your industry.
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Choosing the Right Digital Marketing Agency
According to Romain Berg Marketing, partnering with a trustworthy agency is all about finding the right fit. It will save you time and a lot of stress, but you’ll need to figure out what type of agency will be compatible first.
Here’s how to get started with five simple steps.
1. Understand What You Need
While an agency should advise you what you need, it is best to know for yourself what services you would like. For example, if you already have a good website, you may need help with areas like managing your social media platforms and content creation, SEO, content reach, etc.
The more you understand your needs from an agency, the better the agency can assist you by putting together a digital marketing plan to help reach your goals.
2. Work Out Your Budget
Marketing costs can add up quickly, so work out what you are prepared to pay. An established agency will work within a reasonable budget and customize a suitable package.
3. Choose an Established Agency
New digital marketing companies appear on Google every day, and if you’re not careful, you could end up hiring an agency that’s all talk and no experience.
A lot of agencies will say they’re experienced, but they’re learning as they go. Instead, look for companies that have been working for at least five years and have a portfolio.
A proven company will have an enhanced perspective of online marketing. It will know what works, what doesn’t, and imagine what future campaigns may need to include later on as the digital age advances.
A less experienced agency can negatively affect your business brand and credibility. Like in all things, cheaper is not necessarily better. The online world is very real, and so your online presence deserves the right amount of attention and effort.
There are a few red lights to watch out for when browsing for a credible agency. These include:
- -No address listed on their website.
- -Not enough information about the company, i.e., a scant amount of information on their platforms.
- -No customer lists.
- -No bios on founders or employees.
4. Look for Reliability
Do more thorough research about a prospective digital marketing partner. Make sure they have the experience and reliability to deliver what you need.
You can do this by:
- -Doing a Google search on the company and checking what comes up.
- -Reading through testimonials by clients on a company’s website and other review sites. Check them for authenticity.
- -Ask agencies for references from clients and speak to them voice to voice rather than via text or email.
- -Check the company’s own online platforms. If they are worth their salt, their website and other platforms should come up near the top of search lists, look polished and professional, and be up to date.
If something feels ‘off’ about a company, it probably is. Trust your instincts.
5. Check the Agency Knows Your Industry
Choose a digital marketing agency that has experience working in your industry. Ask to see campaigns they’ve launched in the past that are similar to yours. I.e., if you are in engineering and an agency you’re reviewing specializes in restaurants, they may not be the best fit.
One More Thing — Chemistry
Like with any relationship, it is crucial to work with an agency with which you feel that you gel. That way, you are most likely to benefit from the partnership, and any problems will be easier to sort out.
Use these steps to determine if the agency is credible, but also to feel out the vibe of its team. If there’s no chemistry, it’s not a match!