Last updated on February 3rd, 2022 at 08:03 am
Feast or famine? Your seasonal business can be profitable all year long.
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From Halloween stores to summer water sports rentals, some seasonal business models have a hard time generating revenue year-round. However, modern tech has the power to keep these businesses more profitable year-round by coordinating and streamlining opportunities.
Although you may receive high traffic in some parts of the year, these technologies can help engage customers and business partners all the time. Here, we explore the tech that will keep your seasonal business profitable year-round.
In the course of maximizing revenues, small businesses are increasingly pivoting to digital solutions. These online, tech-empowered tools make it easier for customers to shop and engage with a business any time of the year. For example, cloud services and applications will help you make and manage money no matter what your business model.
That’s because the internet offers plenty of ways that companies can generate income. If you have a website, or if you need one, these methods are vital to sustaining your revenues. Through web hosting and cloud data tech, you can streamline your findability and successes in a digital marketplace.
Web hosting tech often comes with all the website essentials you’ll need for year-round marketing. This includes optimizing your site with SEO best practices, reviews and testimonials, and integration with Google My Business.
Options abound when it comes to hosting services, but these tools can take much of the IT work off your hands as you explore a diversified approach to making your business profitable year-round. These are just a few of the ways web hosting and cloud data services help:
- Coordinating customer and sales information
- Providing data back-ups and expert cybersecurity
- Automating SEO and visibility
These benefits are possible because of the ways third-party hosting and data services store and protect information. Since these services are dedicated to improving businesses’ success in a digital marketing world, they maintain expertise and insight that you’d be hard-pressed to find on your own.
Most seasonal businesses don’t have the resources to create a comprehensive data plan, but doing so is vital to creating the opportunities you need for consistent revenue. That’s because you’ll need the insights revealed in secure data.
Customer and industry data provide some of the most lucrative opportunities for seasonal businesses to improve their bottom lines. These insights come in niche products and services, messaging improvements, and even partnership connections that might be otherwise missed.
By adapting web hosting and cloud data tools, you make it easier to assemble these insights without committing to a self-maintained digital infrastructure. This means that you’ll have more time to hone your actionable marketing strategies rather than worry over data security.
The next technologies you’ll need in creating more profit year-round come in the form of analytics and social media platforms. These tools often go hand-in-hand because of the amount of data that is present on social media platforms in conjunction with the insights applications that support them.
By applying consumer analytics tools with the help of social media, you build a network of potential. Consumer analytics is the bridge to greater opportunity, allowing you to assemble all the details surrounding an industry in a clear singular location.
In one stunning example of analytics done well, PepsiCo analyzed data available on 110 million households to identify 24 million households likely to be interested in their Quaker Overnights Oats product. The result? These targeted customers led to 80% of the product’s sales in the year that followed.
While oats aren’t exactly seasonal, this example shows the kinds of opportunities available to innovative businesspeople looking to spread into broader markets. Data allows for consumer analytics. From here, targeted marketing can support a seasonal business even in its off-season by revealing interested audiences.
The reason social media is so important in finding these audiences is that social media is where consumers are. In the U.S., the average user spent one hour and 57 minutes on social media every day. Such engagement generates immense potential to understand audiences like never before.
An effective approach to consumer analytics through social media data helps seasonal businesses identify revenue opportunities for the whole year. These might include:
- Monthly payment plans for seasonal products
- Diversified services outside of the usual season
- Partnerships with year-round businesses
Your opportunities will depend on your specific business model. Regardless, you’ll need the tools to measure the time and resources for any new workflow you adopt.
This brings us to the final category of technology seasonal businesses should consider for year-round profitability. Time and task management software is a trending resource for all companies because of its ability to plan timelines and automate marketing efforts.
Digital planning tools offer a dashboard through which you can assemble schedules, timelines, taskboards, and more. From here, all your services can be coordinated to allow for consistent revenue throughout the year.
Additionally, social media data gathering, content posting, and monitoring can all be automated through various software platforms on the market. By applying these tools, you maximize the efficiency of workflows. This means your resources last longer and go further.
As you examine opportunities to spread your income more evenly throughout the year and stay profitable, time and task management tech is essential. Partner these tools with cloud data, consumer analytics, social media, and any other technology that helps you diversify your services.
With an eye on advancing technology, you can leverage greater business potential even in the off-season. Keep these tips in mind while you develop the ideal year-round business model.
Indiana Lee is a writer and journalist from the Pacific Northwest with a passion for covering workplace issues, social justice, environmental protection, and more. In her off time you can find her in the mountains with her two dogs. You can follow her work on Contently, or reach her at [email protected] or on Twitter @indianalee3